Business name availability

You can check to see if a business name is available to register by using the check business name availability search or by commencing an application to register a business name in ASIC Connect.

Select the 'Search now' button below to visit ASIC Connect and select 'Check name availablity' to see if the name you want is available.

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The name I want is not available. What should I do?

If the name you want isn't available, we recommend altering your choice so that it differs from any existing names. For example, instead of "Bunch of Apples", try "Sam's Bunch of Apples".

Once I've registered, what do I need to do?

Once the business name has been registered, we'll email you a copy of your record of registration. You can then trade using the name.

If your details change, you must update your details with us. (for example, if you've moved addresses).

You must prominently display your business name wherever you're open to the public, like at your storefront. You must also update your business correspondence, such as invoices or purchase orders, to include your registered business name and ABN.

Business name availability tests

We apply a number of tests to a proposed business name to determine if it is available to register. This includes checking for identical names and any restricted or offensive terms.

Business name availability results

When you check to see if your name is available, you'll get one of three results:

  • Green - The name is available
  • Amber - We'll need to review the name after you apply
  • Red - The name is not available.

Guidelines for Ministerial Consent to Business Names

The Treasury has approved guidelines for Ministerial consent for business names under the Act.

Request a review of an ASIC decision

If we reject your proposed business name and you disagree with our decision, you can request a review.

Government body names

If you're a government agency, learn more about protecting your organisation's name.

Other laws affecting business names

The Business Names Registration Act 2011 outlines the rules for registration of a business name.

However, the use of industry and professional terms in general (not just within a business name) is also often limited by other laws.

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Last updated: 30/04/2014 12:00