CS 37 Proposed update to ASIC’s guidance on advertising financial products and services

Released 27 November 2025. Comments close 22 January 2026.

ASIC proposes to update Regulatory Guide 234 Advertising financial products and services (including credit): Good practice guidance (RG 234). The update:

provides guidance and examples reflecting ASIC enforcement and regulatory action relevant to advertising conduct undertaken since RG 234’s publication
incorporates guidance from Regulatory Guide 53 The use of past performance in promotional material (RG 53), so that ASIC’s general advertising guidance is in one place, and
simplifies and streamlines the existing guidance where possible.

We also propose to withdraw RG 53 after the updated RG 234 is published.

See Related links for a copy of the draft updated RG 234 (Attachment 1 to CS 37) and a summary of the key proposed changes (Attachment 2 to CS 37).

A consultation paper was not issued for this consultation.

Providing feedback

We invite feedback on our proposal, including any suggested changes to our guidance in RG 234.

You should send your submission to rri.consultation@asic.gov.au by 5 pm AEDT on 22 January 2026

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