CS 37 Proposed update to ASIC’s guidance on advertising financial products and services

Released 27 November 2025. Comments closed 22 January 2026.

ASIC proposes to update Regulatory Guide 234 Advertising financial products and services (including credit): Good practice guidance (RG 234). The update:

provides guidance and examples reflecting ASIC enforcement and regulatory action relevant to advertising conduct undertaken since RG 234’s publication
incorporates guidance from Regulatory Guide 53 The use of past performance in promotional material (RG 53), so that ASIC’s general advertising guidance is in one place, and
simplifies and streamlines the existing guidance where possible.

We also propose to withdraw RG 53 after the updated RG 234 is published.

See Related links for a copy of the draft updated RG 234 (Attachment 1 to CS 37) and a summary of the key proposed changes (Attachment 2 to CS 37).

A consultation paper was not issued for this consultation.

Providing feedback

We invite feedback on our proposal, including any suggested changes to our guidance in RG 234.

You should send your submission to rri.consultation@asic.gov.au by 5 pm AEDT on 22 January 2026

You may choose to remain anonymous or use an alias when providing feedback. However, if you do remain anonymous, we will not be able to contact you to discuss your feedback should we need to.

We will not treat your feedback as confidential unless you specifically request that we treat the whole or part of it (such as any personal or financial information) as confidential.

Please see our privacy policy for more information on how we handle personal information, your rights to seek access to and correct personal information, and your right to complain about breaches of privacy by ASIC.

Consultation feedback and ASIC’s response

Released 9 June 2026.

ASIC received 17 non-confidential submissions. We have summarised key feedback on draft updated RG 234 and our responses, including how we have addressed the feedback in the final RG 234 where relevant.

Summary of feedback to CS 37 and ASIC’s response (PDF 192 KB)

Submissions

(non-confidential submissions)