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REP 845 Lead generation advice models: Putting consumers and licensees at risk

report – 845

Released 9 November 2026.

We reviewed the use of lead generation services by 15 AFS licensees and their representatives, focusing on the provision of personal financial advice to retail clients. This report highlights our findings and enforcement actions, and warns that advice licensees who allow the use of these services may place their licence at risk.

Read the report (PDF 994 KB) | Read the media release